The Adventure Park logotype on sky blue
The Bedaya Polyclinic mark, a capsule and a leaf, above the name in Arabic and English
The Adventure Park logotype in colour, in black and in white, from the guidelines
The Bedaya Polyclinic mark, a capsule and a leaf, above the name in Arabic and English
The Lento lockup in mustard on plum, with the line The hour is yours

Emaar · Branding

An identity for a park inside a mall.

View project

Bedaya Polyclinic · Web

A polyclinic's identity, then its website.

View project

A design studio in Dubai for the brand, the website and the content.

Alternative Space designs brand identities, websites and content for real estate, luxury retail and high-end food and beverage. Clients include Emaar, Expo 2020 Dubai and the Museum of the Future.

Trusted by

Featured work

06
All work
The Adventure Park logotype on sky blue

Adventure ParkCulture and events · Branding

The Lento lockup in mustard on plum, with the line The hour is yours

Lento CaféFood and beverage · Branding

Museum of the FutureCulture and events

The Bedaya Polyclinic mark, a capsule and a leaf, above the name in Arabic and English

Bedaya PolyclinicHealth · Web

Expo 2020 DubaiCulture and events

DamacReal estate

Expertise

The four disciplines

The same team does all four, so the identity, the website and the feed look like one company.

01 / 04Adventure Park, EmaarBrandingThe identity, the guidelines, the campaign and the packaging.Identity design, brand guidelines, campaigns, packagingAll branding work
02 / 04Bedaya PolyclinicWebThe website designed and built as the brand's own room.Website design, website build, imagery systems, searchAll web work
03 / 04Lento, the feedContentThe work photographed, filmed and cut for the feed.Photography and film, social content, campaign assets, case studiesAll content work
04 / 04Lento, the ideaStrategyThe idea before the artwork, and the consultancy around it.Creative consultancy, positioning, creative direction, brand auditsAll strategy work

01Adventure Park, Emaar

Branding

The identity, the guidelines, the campaign and the packaging.

Identity design, brand guidelines, campaigns, packaging

02Bedaya Polyclinic

Web

The website designed and built as the brand's own room.

Website design, website build, imagery systems, search

03Lento, the feed

Content

The work photographed, filmed and cut for the feed.

Photography and film, social content, campaign assets, case studies

04Lento, the idea

Strategy

The idea before the artwork, and the consultancy around it.

Creative consultancy, positioning, creative direction, brand audits

Who we work with

Branding, packaging and website design for fine jewellery, fashion houses and boutiques in Dubai.

From the box to the feed, the identity, the packaging, the campaign and the website hold together, so a piece reads the same in the window, on the product page and in the story.

The work runs from jewellery branding and packaging design to the fashion website, the lookbook and the campaign.

Clients include La Vie and Uzay in jewellery, and Iriana and AIM in fashion.

It starts with one conversation about the collection and who buys it.

Read more

Real estate branding and website design in Dubai, for developers, brokerages, communities and sales galleries.

The identity, the website, the sales collateral and the campaign are designed together, so a project reads the same on the hoarding, in the brochure and on the screen.

That covers the project brand, the sales brochure, the hoarding and the signage, the sales gallery, the listing pages and the launch campaign.

A brokerage gets the same system at its own scale: the identity, the website and the templates that keep every listing on brand.

Clients include Damac, AveNew Development, Avenew Real Estate Brokerage and Mustaqbal Fund.

Read more

Restaurant and café branding in Dubai: the identity, the menu, the packaging and the content, for cafés, restaurants and hospitality groups.

The identity, the menu, the packaging and the social content are designed together, so the room, the table and the phone read as one place.

The work runs from the restaurant logo and the menu design to the takeaway packaging, the website and the reels for the feed.

The menu is designed from one list for print and for the phone, so the QR version is a page that reads on a screen, not a PDF.

For Lento, an all-day restaurant in Addis Ababa, the studio designed the identity, the packaging, the menu and the interior direction.

Read more

Four disciplines, one studio.

A brand is not finished when the logo is approved. It is finished when the website says the same thing, the feed looks like the same company and the next campaign starts from the same idea. That is why the studio does all four itself.

We work with developers and brokerages, jewellers and fashion houses, cafés and restaurants, and with cultural clients such as Expo 2020 Dubai and the Museum of the Future. Each case says what was delivered, and which pictures are mock-ups or renders.

The studio

Journal

All entries

Common Ground: the identity of Alternative Space

Two squares, one shared. How the studio's own mark was drawn, and why the colours come in pairs.

In writing

Read more

Hold still, let it jump

Presenting a loud family identity inside a quiet page: the Adventure Park case study, and the frame it needed.

In writing

Read more

The hour is yours

Every restaurant sells food and rents time. Lento sells the hour itself: the idea behind the identity.

In writing

Read more

A website as a system

Strategy, copy, imagery and search, planned together: what rebuilding the Bedaya Polyclinic website taught the studio.

In writing

Read more

New business

Tell us about your project.

One conversation to start: what it is, where it is going, and when.

Get in touch