Work / Moon Retreat

Moon Retreat

Moon in the horizon.

Moon Retreat is a glamping retreat in the Mleiha desert in Sharjah, developed by Shurooq: ten domes and six tents, with the evenings given to the night sky. It opened under mysk, the hotel brand that ran it.

The studio designed the logo: a half moon in one dry brush stroke, rising over its base line, with the name in wide capitals and the mysk logotype beneath. The logo was the commission. The applications on this page, from the key card to the slippers, are our presentation of it; the films are built from the logo and the colours of those pieces, and the photographs of the place are renders.

The ideaMoon in the horizon.

The strokeSquare where the brush lands, feathered where it lifts.

Night to dawnSlate at night, blush at dawn, shell by day.

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The paletteSlate from the logo; blush, shell, mist, butter and mint from the pieces.

The phasesThe arc drawn in eight steps, from a sliver to the half moon.

Ten domesTen arcs, one for each dome at the retreat.

Two lockupsWith mysk beneath, and without it, as the key card and the slippers carry it.

mysk, largeThe parent brand's logotype, tone on tone, cut by the foot of the frame.

The setKey card, label, box, slipper tag and letterhead, drawn flat at one scale.

A frosted candle jar held in two hands, the Moon Retreat label on the front — The candleThe full lockup on a blush label.

A key card half drawn from a pink sleeve, both carrying the mark — The key cardA blush sleeve with a window onto the card.

A slate blue brochure cover beside a spread showing a geodesic dome at dusk — The brochureA slate cover with the lockup in tone; the spread opens on a dome at dusk.

Pink amenity boxes on a dark marble tray: loofah, shower cap, vanity kit — The amenity kitBlush boxes with a slate keyline, the lockup at the head.

The groundsEach ground is taken from a piece on this page.

A letterhead, two business cards, pencils and a phone showing the app icon — The stationeryLetterhead, cards and a phone, with mysk at the foot of the letter.

A pair of slate blue hotel slippers from above, the mark on each strap — The slippersThe mark and name in white on slate, a woven tag underfoot.

Three soft travel bottles in mint, apricot and pink on a pale yellow ground — The travel bottlesMint, apricot and rose, the lockup printed in slate.

The app iconThe lockup on a white tile.

The Moon Retreat lockup on pale pink with soft window shadows — In daylightThe lockup on shell, window light across it.

A render: a white geodesic dome lit from inside on a deck at blue hour — The domeA geodesic dome on its deck at blue hour.

A render: the lockup in white on a slate panel in a gabion wall at blue hour — The entranceA slate panel on the stone wall at the edge of the camp.

A render: a white telescope on a deck under a starry sky, a lit dome behind — StargazingA telescope on the deck; the evenings are for the sky.

A render: a row of lit geodesic domes across the desert under a starry sky — The campThe domes lit across the sand at night.

A render: a bed facing a clear dome panel at night, a pink card on the pillow — TurndownA bed facing the clear panel, a card on the pillow.

A render: a plunge pool on a timber deck beside a dome at dusk — The poolA private plunge pool beside the dome at dusk.

On whiteThe lockup at rest, as the logo file sets it.

Moon Retreat, Mleiha, Sharjah, for Shurooq. The lockup carries mysk, the hotel brand of Shaza Hotels. Logo by Alternative Space. The applications are presentation mock-ups; the entrance, stargazing, dome, turndown, pool and camp frames are renders. The mark on this page is traced from the logo file.

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