Work / The Meal Plant

The Meal Plant

One star, grown in rings of lilac and green.

The Meal Plant · Food and beverage · Branding

The starThe rings close in on the star, the leaves settle and the name comes up.

The Meal Plant's identity grows from one shape. The icon is a planter whose cuts draw a tree, its leaves lifting from the crown. The pattern is a five-point star repeated outwards in rings of lilac and green, with leaves scattered across them.

The studio designed the identity; the applications on this page are our presentation of it. The films are built from the logo and the star, both traced from those pieces.

The planterThe cuts in the planter draw a tree; the leaves rise from its crown.
One star, four sizesEvery ring is the star, at 1.40, 1.74 and 2.02 times.
Growth ringsA new star every second and a half; every ring steps out.
The paletteLilac and green, charcoal for the name, white for the leaves.
Paper cutThe rings lift apart on their shadows and settle.
Rows of cards on mint, half star pattern and half red apples
The cardsThe pattern on one half, the fruit on the other.
Two purple food tubs on lilac, printed with star rings and white leaves
The tubsThe star wraps the tub and fills the lid.
The lidThe star turns under the name, which holds upright.
A green carrier bag with a lilac handle and a lilac star with the logo
The carrier bagGreen, with lilac lines and the star at its centre.
Three soda cans with oranges, cherries and apples, the logo in charcoal
The cansThe fruit inside shown on the can, the name in charcoal.
Two waysIn colour on white; all white on lilac.
A stationery set on sand: letterheads, envelope, card, notebook and cards
The stationeryLetterhead, envelope, card, notebook and business cards.
The outlineThe star and its rings drawn as single lines.
Two rolls of packing tape on mint, lilac and green tiles with white lines
The tape, contourLilac and green tiles under white contour lines.
The tape, runningTile after tile, the name along the strip.
Two rolls of packing tape on mint, alternating lilac and green logo tiles
The tape, tilesThe plain version, one logo to a tile.
Meal, largeThe name wider than the frame.
Four paper shopping bags on salmon pink, printed with star rings and the logo
The paper bagsLilac and green, the rings running off the edges.
A billboard among autumn trees: the star and logo beside a photograph of apples
The billboardThe star beside a wall of apples.
The treeThe icon large, the leaves lifting off it.
The setLetterhead, envelope, card and business card, drawn flat at one scale.
Leaf fallThe leaf from the rings, falling on its own.
The groundsOn white and on the mint behind the tape.
On whiteThe logo at rest, as the letterhead carries it.

The Meal Plant. Identity by Alternative Space. The applications are presentation mock-ups; the logo and the star on this page are traced from them.

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