Work / Uzay

Uzay

Four capitals in one line weight, the A drawn open.

Uzay · Fashion and sportswear · Branding

The wordmarkRead up close, letter by letter, then whole.

Uzay was a jewellery brand. The studio designed its identity, and the wordmark is what survives: four capitals in a single line weight, the A drawn open, without its bar. The brand no longer trades, so this page reworks the identity from the wordmark alone.

The colours are the ones the original applications carry; the pattern, the posters, the tag and the card are built from the letters' own angles and weight. The sign, the shopfront, the lookbooks, the poster stand and the totem are the original presentation mock-ups, their stock photographs replaced with the new artwork. The box, the pouch and the bags are renders.

The open AA diagonal and a stem, no bar.
ConstructionOne stroke weight, one circle, three angles.
The Uzay wordmark as brushed metal letters on a warm plaster wall in raking light
The signBrushed metal letters on plaster.
The paletteOlive from the wordmark, night from the shopfront, plaster from the sign.
Four lettersU, Z, the open A and Y.
A white shopfront in a mall with the Uzay wordmark in dark letters on the fascia
The shopfrontThe wordmark across a white fascia.
The hatchBands at the angle of the A, as wide as its stroke.
The pairsOlive on white and plaster; white on olive and night.
Three Uzay lookbooks, the front cover showing a large white open A on olive
The lookbooksThe covers reworked with the open A.
A black poster stand holding an Uzay poster with olive diagonal bands
The poster standThe hatch in the poster's frame.
A mall totem carrying an Uzay poster with a large white open A on olive
The totemThe open A in a mall.
The postersBoth artworks, flat.
A render: an ivory jewellery box with its lid lifted, the Uzay wordmark on the lid, on travertine
The boxIvory card, the wordmark on the lid. Render.
A render: an olive suede jewellery pouch with a drawstring and the Uzay wordmark in white
The pouchOlive suede, the wordmark in white. Render.
A render: two white paper bags with the Uzay wordmark standing on a travertine floor
The bagsTwo white bags in low light. Render.
The tagOlive, the wordmark in white.
The cardThe wordmark small, the open A large at the corner.
The setTag, card, lid, bag and poster at one scale.
At restThe wordmark as it is drawn.

Uzay, identity by Alternative Space; the system shown here is a rework from the wordmark, traced from the original artwork. The sign, shopfront, lookbooks, poster stand and totem are presentation mock-ups; the box, pouch and bags are renders.

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