Work / Reel Reward

Reel Reward

A cashback card for Reel Cinemas, in sky, pink and green.

Emaar · Culture and events · Content

Three groundsSky, pink and green, the R at the top of each.

Reel Reward is the cashback card programme of Reel Cinemas, Emaar Entertainment's cinema brand. The offer on the posters is plain: sign up in the Reel Cinemas app and get 10 per cent back in points to redeem.

The studio made the campaign: the R at poster height on sky, pink and green, the card itself, and a cup and a bucket of popcorn printed with film lines rewritten for the popcorn. The placements in the mall and on the phone are presentation mock-ups; the films are built from the R and the campaign's colours.

The linesFilm lines, rewritten for the popcorn.
The RAt poster height, cut by the frame.
The paletteSky, pink and green, with the bucket's purple and blush.
A purple popcorn bucket printed with the Reel Cinemas lockup and film lines about popcorn
The bucketReel Cinemas in blush, the lines on its side.
A freestanding digital screen in a mall showing the pink Reel Reward poster with a cashback card
The screenThe pink poster by the escalators.
A billboard with the large white R, Reel Reward, a Pepsi cup and a purple popcorn bucket
The billboardThe R, the cup, the bucket.
A phone showing the sky blue Reel Reward poster with the cup and the popcorn
On the phoneThe campaign as the app shows it.
The top of the phone screen: the white R, Reel Reward and the offer lines on sky blue
The screen, closeWatch more, earn more.
Two Reel Reward billboards, pink and sky blue, along the upper wall of a mall
Along the mallThe pink and sky billboards.
Two Reel Reward posters: popcorn and a cup on sky blue, a cashback card on pink
The postersSky and pink.
The cardPale sky blue, the R at its corner.
Lights downThe room goes dark and a beam finds the R.
On pinkThe R, cut by the frame.
On greenThe R, cut by the frame.
Three postersOne R on three colours.

Reel Reward, Reel Cinemas, for Emaar Entertainment. Campaign by Alternative Space. The R is Reel Cinemas'; EMAAR is Emaar's. The placements are presentation mock-ups. Pepsi appears as it does on the approved artwork. The R in the films is traced from the campaign artwork.

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