Work / Healthagon

Healthagon

An H of forty-eight hexagons.

Healthagon · Branding

The markForty-eight hexagons converge into one H.

Healthagon is a physiotherapy and rehabilitation centre in Dubai. The studio designed its identity: an H built from forty-eight hexagons, the name set wide beneath it, a palette of one blue with grey, sand and olive and a charcoal for text, and Ripple as the typeface. The stationery and the polo shirts on this page are our presentation mock-ups of the identity; the films are built from the logo, the palette and the typeface.

The nameHealth, and the hexagon.
In columnsSeven, eight and seven to a stem, four in the bar.
The H, hugeThe gaps between the hexagons, as a lattice.
Four colourwaysBlue, olive, sand and grey, the name in charcoal.
Two lockupsStacked, and side by side.
The paletteFour colours and their tints, and the grey for text.
RippleThe typeface, round and open.
Six weightsThin to heavy, in both cases.
Clear spaceThe H itself is the unit of the margin.
Two Healthagon business cards on pale grey, one with the logo
The business cardsThe logo side by side on the front, stacked on the back.
A white envelope with a large blue hexagon H beside a card with the logo
The envelopeThe H at scale across the back.
A Healthagon letterhead with two business cards on pale grey
The stationeryA letterhead and two cards.
The H on colourWhite on the four garment colours.
One hexagonThe unit, then the H it makes.
Eight polo shirts, white with coloured collars and coloured with a white H
The polo shirtsEight, in the four colours, the H on the chest and the sleeve.
The name, at scaleThe wide capitals, close up, then at rest.
The fieldThe H repeated on its own spacing, one in blue.
The setLetterhead, cards, envelope and flap, drawn flat at one scale.
On whiteThe logo at rest, as the logo file sets it.

Healthagon, Dubai. Identity by Alternative Space. The stationery and the polo shirts are presentation mock-ups. The mark and the wordmark on this page are traced from the logo file; the typeface is shown as outlines of the guidelines' specimen page.

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