Work / Mustaqbal Fund

Mustaqbal Fund

Breaking down the barriers to property ownership.

Mustaqbal Fund · Real estate · Branding

The markA globe, the buildings rising from every side of it, the orbit closing round.

Mustaqbal Fund is a real estate crowdfunding platform. Its line on the billboards says it in five words: real estate crowdfunding made possible.

The mark is a small planet with buildings rising from every side of it and an orbit around it, in navy and mint, with Dreamscape Sans for display. The studio designed the identity; the applications on this page, from the stationery to the outdoor and the website, are presentation mock-ups, and the films are built from the logo, the colour sheet and the typeface sheet.

The lineReal estate crowdfunding made possible, in the fund's own words.
The towersThree towers rise from the top of the globe.
The patternThe mark in white on mint, on the grid of the keys.
The colour sheetNavy and mint, then their tints at 80, 60 and 40 %.
The typefaceDreamscape Sans, the letters of the name in turn.
Rounded mint tiles on navy, printed with small white Mustaqbal Fund marks
The keysMint tiles printed with the mark, on navy.
VersionsStacked, side by side, the mark alone, the name alone.
Two white business cards with the navy Mustaqbal Fund mark
The business cardsThe mark and the name, navy and grey on white.
A stationery set on pale grey: a mint folder, letterhead, cards, slip, envelope
The stationeryLetterhead, cards, compliments slip, envelope and folder.
The figuresZero to nine, in the same face.
The mark, largeThe globe fills the frame; the towers run off its edges.
The setFolder, letterhead, slip, envelope and cards, drawn flat at one scale.
A mall billboard: the logo and the fund's line beside towers above fog
The billboardReal estate crowdfunding made possible.
A billboard on a glass building: the logo and line over towers in fog
Over the fogBreaking down the barriers to property ownership.
A mint banner along a mall escalator reading Mustaqbal Fund
The escalatorThe name along the rail, the mark at its foot.
The second lineBreaking down the barriers to property ownership.
Tone on toneThe mark as a faint pattern, the ground of the banners.
A mint banner in a mall atrium, the navy mark very large and cropped
The mall bannerThe mark cut by the frame, the line beside it.
A laptop showing the Mustaqbal Fund home page: towers in fog and the line
The websiteThe home page, on a laptop.
The groundsNavy on white; white on the navy tints.
The name, largeMUSTAQ, wider than the frame.
The planet turnsEvery side of the mark comes up in turn.
On mintThe mark in white, as the folder and the keys carry it.
On whiteThe logo at rest, as the logo file sets it.

Mustaqbal Fund. Identity by Alternative Space. The applications are presentation mock-ups. The mark and the typeface on this page are traced from the logo and typeface sheets.

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Alia Bin Omair