Work / La Vie

La Vie

A cut stone at the shoulder of the name.

La Vie · Fashion and sportswear · Branding

The markA cut stone drawn in one turn, then the name.

La Vie is a jewellery brand. The studio designed its identity: a wordmark drawn as a typeface of its own, and an ornament at its shoulder, a cut stone seen from above, in pale blue. The guidelines set four colours with their tints and two typefaces.

The identity is shown here on the stationery, the carrier bags, the shipping box and a satin ribbon printed with the name; the ribbon is photographed, the rest are presentation mock-ups. The interior is a concept, shown as renders.

The ornament, drawnA cut stone seen from above, drawn in one turn.
The ornamentEight facets round a table; an eighth of a turn lands it on itself.
The four groundsIce, slate, pearl and black.
The paletteFour colours, each with four tints.
Clear spaceMeasured by the L of the wordmark.
A guideline sheet: Mighty Wings, a large Aa in pale blue, and the alphabet
Mighty WingsThe primary face.
The mark aloneFour copies at its sides, as the guidelines show its clear space.
The wordmark, hugeThe A and the V, cut from one another.
A guideline sheet: Visa Pro, its weights and its alphabet
Visa ProThe content face, in seven weights.
Two pale blue carrier bags with cream cord handles and the La Vie wordmark
The bagsPale blue paper, a cord handle, the wordmark small.
An open pale blue shipping box beside a closed one, the ornament printed in tone
The shipping boxThe ornament in tone on the lid, the small mark on the side.
A La Vie letterhead with two business cards on grey
The letterheadThe wordmark at the head, the cards beside it.
A pale blue envelope with the ornament and a grey card with the La Vie wordmark
The envelopeThe ornament on the flap, the wordmark on the card.
A grey satin ribbon wound round a hand wearing two rings and a bracelet
The ribbonSatin, wound on the hand.
The ribbon, runningThe name repeated along the satin.
A satin ribbon printed with the La Vie wordmark crossing the back of a hand with two bracelets
The ribbonThe name across the back of the hand.
Two La Vie business cards, one white with the ornament, one pale blue with the wordmark
The business cardsThe ornament and the name on white, the wordmark on blue.
A render of the La Vie reception: a stone counter, a leaf screen and the lit LA VIE sign with the ornament
ReceptionThe stone counter and the sign. Render.
A render of the boutique floor: glass counters under a round ceiling and a crystal chandelier
The countersUnder the round ceiling. Render.
A render of the boutique with a pale blue screen cut with leaves
The leaf screenRender.
A render of a lounge with arched display niches, four armchairs and a leaf screen
The loungeArched niches, a place to sit. Render.
On blackThe lockup reversed.

La Vie, identity and guidelines by Alternative Space. The stationery, bags and box are presentation mock-ups; the reception, counters, leaf screen and lounge are renders of an interior concept. The mark shown here is traced from the logo sheets.

Next project

Healthagon