Work / Hypereon

Hypereon

Seven pieces, and a name cut like a stencil.

Hypereon · Branding

First lightA render: the mark closes on black cloth as the sun crosses it.

The studio designed the identity for Hypereon: a mark of seven separate pieces that close into a pointed frame around a V, a wordmark whose letters are cut open like a stencil, a palette of orange, grey, brown and black, and two typefaces, Hyperion for headings and Herz for text. The opening cloth, the stationery, the garments and the bag on this page are renders: generated scenes with the traced mark composited in code. The films are built from the logo, the palette and the typefaces.

The lineSeven pieces, closing on one point.
The piecesSeven parts, a hairline between each.
The name, at scaleThe stencilled letters, close up, then at rest.
Four coloursBlack, orange, grey and brown.
A render of a black training top folded square on concrete, the orange Hypereon mark on its chest
The training topA render: folded, the mark on the chest.
A guidelines page: the Hypereon logo eight times in black, orange, grey, brown
Eight lockupsThe colour page of the guidelines, stacked and side by side.
The paletteOrange, grey, brown and black, as the guidelines print them.
The tintsEach colour at full strength and at 80, 60 and 40 per cent.
Clear spaceThe margin the guidelines keep around the logo.
HyperionThe headline face, square and cut open.
HerzThe text face, plain and open.
The weightsHyperion in three weights, Herz in three.
A render of two Hypereon business cards on grey concrete in hard sun: a white card with the orange mark over the dark wordmark, and an orange card with the mark in white
The business cardsA render: the logo on white, the mark in white on orange.
A render of an orange envelope, back up, the Hypereon mark in white on its flap, over a white card on concrete
The envelopeA render: orange stock, the mark in white on the flap.
A render seen from above of a white Hypereon letterhead with the logo at its head, a white card with the logo and an orange card with the white mark, on grey concrete
The stationeryA render: letterhead and two cards, flat.
A render of a Hypereon letterhead on concrete with a white envelope across it, its orange flap carrying the mark in white
The letterheadA render: with an envelope, its flap in orange.
On orangeThe mark in white, as the envelope carries it.
A render of black training jersey in raking sun, the orange Hypereon mark printed large across the chest
On fabricA render: the mark printed in orange on black jersey.
The card backThe mark's corner, cut by the edge of the card.
A render in close-up of an orange woven label inside the neck of a black top, the Hypereon mark in white
The labelA render: woven in orange, the mark in white.
The setLetterhead, card, envelope and flap, drawn flat at one scale.
A render of a black duffel bag on a concrete bench, an orange patch on its side carrying the Hypereon mark in black
The kit bagA render: an orange patch, the mark in black.
On blackOrange on black, the colours of the fabric.
On whiteThe logo at rest, as the logo file sets it.

Hypereon. Identity by Alternative Space. The hero cloth, the stationery, garments and bag are renders: generated scenes with the traced mark composited in code. The mark and the wordmark on this page are traced from the logo file; the typefaces are shown as outlines of the guidelines' specimen pages.

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