Work / Dubai CrossFit Championship

Dubai CrossFit Championship

A badge for the first CrossFit-sanctioned event.

Dubai CrossFit Championship · Sport · Branding

The badgeThree pieces of a hexagon, the rings, then the name.

The Dubai CrossFit Championship ran for four days in December at the Dubai Tennis Stadium. It was the first event sanctioned by CrossFit, and its winners went straight to the Games.

The studio worked on the identity: a hexagon broken into three pieces round the name, crossed rings set into its top, Orbitron for the type, and navy, blue and orange. The type and colour sheets and the bag are from our presentation; the other applications are presentation mock-ups, and the films are built from the badge, the colours and the typeface.

The eventFour days in December, and a way into the Games.
The typefaceOrbitron, from Regular to Black.
The coloursNavy, blue and orange, with their values.
The groundsThe badge reversed on each colour, and in full colour on white.
NegativeWhite on black, black on white.
Clear spaceThe badge on its grid, an orange marker at each side.
The hexagonThree pieces, and the gaps between them kept open.
The ringsCrossed rings, tone on tone, as the card backs carry them.
OrbitronThe alphabet and the figures, weight by weight.
The bagWhite, navy, orange.
An orange protein shaker with a navy lid, the badge printed on the side
The shakerOrange, with a navy lid.
Business cards laid in a field, white fronts and blue backs with the mark in tone
The cardsThe fronts in white, the backs in blue.
A white business card with the full-colour badge, a second card with name and contact lines
The business cardThe badge on the front, the details on the back.
A letterhead, two business cards and two envelopes, each carrying the badge
The stationeryLetterhead, cards and envelopes.
The two linesDubai and Championship, set in Orbitron.
Four daysTwelve to fifteen December.
On whiteThe badge at rest, as the logo file sets it.
Three photographs from the championship: an athlete on the floor, an athlete walking off, an athlete seated in front of the crowd
The eventAthletes at the stadium, under the badge.

Dubai CrossFit Championship, Dubai Tennis Stadium. Identity work by Alternative Space. The applications are presentation mock-ups. CrossFit is a registered trademark of CrossFit, LLC. The badge in the films is traced from the logo file.

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